Only .xlsx files containing 'Sales' and 'Spend' tabs are supported. Please use the provided template for correct formatting.

Files are capped at 25MB to ensure reasonable processing times.

This tool focuses specifically on the incrementality of Paid Search advertising (e.g., Google Ads, Amazon Ads) based on the provided spend data. It does not isolate the impact of other marketing channels like Social Media, SEO, or Email. So for example, we would recommend analyzing your Google Ads campaigns to your DTC sales (if that's where you're sending the traffic), or your daily level Amazon sales to your Amazon ad spend.

Uploaded files are processed entirely in memory during the analysis. The file and its contents are not stored permanently on the server after your session ends.

Through countless backtests on synthetic data sets, where the actual ROIs are hard-coded in, we have found that the model will generate results often within 10-15% of the actual hard-coded values. This meets industry standards of enterprise level MMM solutions.